GIANT INTRODUCES NEW PERFORMANCE FOOTWEAR FEATURING MOTION EFFICIENCY SYSTEM TECHNOLOGIES

Pro-level road and off-road shoes feature innovative technologies to improve power transfer, comfort and fit

Giant, the world leader in cycling technology, is introducing an all-new line of performance footwear built with innovative design concepts and technologies. Featuring a new approach to footwear called the Motion Efficiency System, these new road and off-road shoes deliver improved power transfer, comfort and fit. All of the new performance footwear models were developed under Giant’s Dynamic Cycling Fit (DCF) design philosophy. DCF involves extensive research and engineering to create gear that functions best while in motion. “We developed our Dynamic Cycling Fit approach a few years ago to rethink product development from a dynamic point of view,” said Giant Global Executive Director of Gear Stan Mavis. “DCF is about applying the most advanced research and testing methodologies to produce innovative gear that improves the cycling experience. This new line of footwear, which introduces some never-before-seen technologies for cycling shoes, really represents that idea.” Three new models—the Surge on-road shoe, and the Charge and Amp off-road shoes— were conceived, designed and refined with some of the world’s leading footwear developers and pro racers. The collaborative process included biomechanics experts, the Rabobank Development Team, and Giant off-road racers. Testing was conducted at various laboratory settings, team camps and races around the world. “Giant came to us with its Dynamic Cycling Fit concept and challenged us to explore new ways to create a more seamless connection between the rider and the bike,” said Simon Luthi Ph.D., an Oregon-based biomechanics expert in the field of athletic footwear. “Together with Giant and its pro athletes, we engineered, developed and refined this new Motion Efficiency System to optimize the natural motion of a rider’s foot.” The Motion Efficiency System combines a stiff and efficient pedaling platform with just enough torsional flex to reduce pressure and strain in the lower leg. The result is a more natural foot movement throughout the pedal stroke, which improves both comfort and efficiency. The system is built around several key technologies: the ExoBeam sole structure, the ExoWrap foot closure, and the ExoFlex toe section for off-road models. The ExoBeam sole technology combines stiffness in the forefoot, where most of a rider’s power is applied, with strategically engineered flex zones to reduce tension and strain in the lower leg. With the “beam” replacing the traditional plate sole structure used in most high-performance cycling shoes, a rider’s foot can be fully wrapped in the enclosure system. The ExoWrap works in harmony with the ExoBeam to form a unique 360-degree foot enclosure that creates customizable fit and comfort for all foot shapes. While most enclosures simply pull the foot down toward the sole, ExoWrap supports the foot by also pulling up. Off-Road models including the Charge and Amp also feature ExoFlex, which allows the toe area of the shoe to move independently of the ExoBeam carbon sole. This results in superior traction when running or walking up steep climbs. Ideal for cyclocross or trail riding, ExoFlex also reduces heel slip. Giant’s new performance footwear will be available in select markets later this year. [caption id="attachment_806242" align="aligncenter" width="940"]Surge_1 Surge 1: With its combination of the ExoBeam sole technology and ExoWrap closure, plus the precise fit of a Boa dial enclosure and premium lightweight upper, the Surge delivers pro performance to competitive road riders.[/caption] [caption id="attachment_806243" align="aligncenter" width="940"]Surge_2 Surge 2: The Surge’s ExoBeam composite sole technology combines stiffness in the forefoot, where most of a rider’s power is applied, with strategically engineered flex zones that reduce tension and strain in the lower leg.[/caption] [caption id="attachment_806244" align="aligncenter" width="1000"]Surge_3 Surge 3: Designed with Giant’s new Motion Efficiency System, the Surge combines the ExoBeam sole and ExoWrap 360-degree enclosure to give performance road riders better power transfer, a more comfortable fit, and optimized efficiency.[/caption] [caption id="attachment_806240" align="aligncenter" width="683"]Charge_1 Charge 1: With its Boa closure system and ExoWrap arch wrap, the Charge off-road shoe gives riders 360-degree adjustment that’s comfortable, secure and totally efficient.[/caption] [caption id="attachment_806241" align="aligncenter" width="1000"]Charge_2 Charge 2: The Charge is designed for competitive off-road riders, excelling in XC or cyclocross race conditions.[/caption] [caption id="attachment_806238" align="aligncenter" width="940"]Amp_1 Amp 1: The Amp off-road shoe is designed with a single buckle and two Velcro straps that work with the ExoWrap arch wrap for optimal support with all foot shapes.[/caption] [caption id="attachment_806239" align="aligncenter" width="1000"]Amp_2 Amp 2: The Amp is designed for off-road riders seeking comfort, efficiency and a seamless connection to the bike.[/caption]   About Giant Giant is the world’s leading brand of high quality bicycles and cycling gear. Since 1972, Giant has combined craftsmanship, technology and innovative design to create the ultimate cycling experience for all riders, casual to competitive. Through its products, people and retail partners, Giant inspires passion for cycling all around the world. For more information, go to giant-bicycles.com." />
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